The average person may feel overwhelmed by the skin products that flood the market and various benefits these products tout. It may seem like researchers discover new benefits of an known nutrient every day, or a new anti-aging compound is developed and tested each week. Nevertheless, certain trends among health and beauty product ingredients are well worth our attention. With more consumers focusing on cleaner, more ethical, eco- and health-friendly beauty products, many trusted ingredients have come under scrutiny. Parahydroxybenzoates, simply known as parabens, are among the most common ingredients manufacturers are now opting to remove from their cosmetic formulas. \r\n\r\nWhat are Parabens?\r\nCurrently found in approximately 90 percent of products in the health and beauty section of the average grocery store, parabens are preservatives that are used to prolong the life of products and inhibit the growth of bacteria and mold, which may otherwise harm consumers. Parabens really do mean well; however, some studies have associated the “well-intentioned” chemical preservatives with concerning side effects, including allergic reactions, rosacea, dermatitis, and even breast cancer in women and reduced sperm count in men. There is discussion among the holistic health and scientific communities about the maximum level of parabens that can be used safely. However, a growing number of consumers are deciding that using parabens is no longer worth the associated risks. \r\n\r\nBenefits of Choosing Paraben-Free Skincare Products\r\nAs more women discover they suffer from symptoms that are caused by estrogen dominance, there is a growing awareness of the various ways people are exposed to xenoestrogens when using everyday household and beauty products. Parabens are believed to have the potential to contribute to hormonal imbalance and reproductive complications by introducing xenoestrogens into the body. By avoiding contact with products that contain parabens, women and men effectively eliminate a source of a potentially harmful hormone disruptor. In addition to possibly contributing to serious health conditions, parabens are also believed to diminish the anti-aging properties in skincare products and eliminate the moisturizing and conditioning benefits in shampoos. Sticking to paraben-free products also means enjoying more of the benefits people tend to look for in their skincare and haircare products. \r\n \r\nBRWN Beauty Is Paraben-Free\r\nChoosing BRWN Beauty’s skincare products means eliminating the worry of the potentially adverse skin reactions and negative health impacts products that contain harmful chemicals may cause. BRWN’s products are made with all natural ingredients and are cruelty-free and certified organic. Furthermore, each product’s ingredients list contains an assortment of nurturing oils, vitamins, and nutrients that boost moisture naturally and enhance skin health instead of detracting from the skin’s ability to heal and restore itself. Prevention is always better than ultimately searching for a cure. Therefore, many people have made the decision in light of the potential dangers parabens may pose, the promises made by manufacturers of products that contain harsh, unnatural chemicals are simply not worth the risk. Choosing paraben-free products is an investment in the body’s present and future health. Making an informed decision to use natural health and beauty products today means contributing to better health and general well-being for years to come.